Engage and groom new-to-fintech users by generating trust and helping build healthier financial lives. Embed modular personal finance management capabilities contextually to existing user-facing journey.
Maximise revenue opportunities by targeting the right customer segment. Include new-to-fintech or underserved customers.
Create meaningful segmentation with our deep insights. Use them to identify low-risk customers for your business.
Understand your user base and create personalised offerings to boost conversion. Sell the right product to your new-to-fintech customers.
Identify not-so-ideal customers from the user base insights. Help them develop positive financial habits and nurture them to become your ideal customers.
Expand user-coverage by including people who are financially underprivileged or without credit history by verifying account, income & creditworthiness.
Get geolocation-based, deep segmented insights about user fraud, collection and recovery potential. Mitigate defaults based on risk behaviour of users from their cashflow patterns. Identify risky borrowers ahead of time and use targeted collection strategies to encourage them to repay their loans.
Understand your existing user base thoroughly, and customise product offers proactively to boost conversion. Increase market share, upsell and cross-sell by knowing your customers' saving potential, propensity, spending patterns and the best time to tap them.
Increase customer engagement with new financial experiences such as Nudges, Expense Report, Recommend Budget, etc. Help users better understand and manage their finances. Motivate them to develop healthy financial habits and turn them into your ideal customers.
TrACE uses Artificial Intelligence & Natural Language Processing algorithms to categorise and enrich messy transaction strings into categories, sub-categories, merchants, channels and more. Get financial DNA from transaction strings to power decisions and products.
Innovate faster, deliver personalised financial experiences & deepen user-engagements using enriched financial data
Widen offerings and go-to-market faster with nimble products and seamless financial insights
Be at the cutting edge of finnovation and introduce your users to finance by building on top of Fego
