Talk to your users about money by embedding financial experiences in your app. Identify the right financial use case to embed - Credit/BNPL, Wealth, Insurance, et. al. Surprise app users, create ‘Aha’ moments and gain a competitive advantage by providing an intuitive user journey.
Encourage customers to better their financial well-being through personal financial management tools. Help them manage their finances and motivate them to take proactive steps.
Learn about your users' financial behaviour. Find your business’s best customers with user segmentation and increase customers’ likelihood to purchase more.
Identify the right financial use case based on the insights from customer engagement and segmentation. Build new financial products that your users would love.
Create an additional revenue stream by complementing your core offering with the new financial product. Grow your business by utilising full customer potential and maximising conversions.
Increase product adoption and customer engagement with new financial experiences such as Nudges, Recommend Budget, Expense Report, etc. Help users better understand and manage their finances. Motivate them to take actions such as goal setting, budgeting & saving and form healthy financial habits.
Gain insights into customer segments and growth opportunities from activities, such as saving goals, subscriptions, budgeting, expense tracking, and so on. Understand them better in order to segment them from ideal consumers to not-so-ideal customers and identify their likelihood to purchase more.
Identify the right financial use case to embed - Credit, Wealth, Insurance. Stay ahead of your competition by deploying new financial products swiftly and providing personalised experiences that minimise friction, improve the financial situation and boost customer loyalty.
Implement new financial products that align with your core offering. Build an invested customer base, segment them based on individual requirements, and increase wallet share to grow your revenue.
TrACE uses Artificial Intelligence & Natural Language Processing algorithms to categorise and enrich messy transaction strings into categories, sub-categories, merchants, channels and more. Get financial DNA from transaction strings to power decisions and products.
Innovate faster, deliver personalised financial experiences & deepen user-engagements using enriched financial data
Widen offerings and go-to-market faster with nimble products and seamless financial insights
Be at the cutting edge of finnovation and introduce your users to finance by building on top of Fego
